Stanmax Retail Outlets are owned and run by the renowned Max Standards Stores Pvt. Ltd. The company strives to provide a world-class, delightful and an accomplished shopping experience to one and all. Great minds are working day in day out here to provide a youthful blend of style and grooviness. A team of enthusiastic professionals and fashion mavericks with an enriched industry experience of three decades puts together a lot of effort and endeavor in bringing the best of fashion worlds for you.
Stanmax has a retail area of more than 1 lac currently operational as store outlets in Model Town, Pitam Pura, Laxmi Nagar and with a new store in Dehradun city.
We persuade the thought: "All of Life, All in Style". As our name conveys, we constantly strive to achieve optimum standards of customer satisfaction through the application of CANII, which is, Continuous and Never-ending Improvement and Innovations, in our services and merchandise. We offer an unrivalled choice across men's, women's, kid's and infant's fashion including apparel, accessories, bags, artificial jewelry, home ware, footwear and entertainment. Hence, to summarize we are a complete family store that offers contemporary choices. Stanmax envisages opening "PAN INDIA" in near future and is persistently working to achieve this goal.

History

Stanmax commenced the store operations as an unpretentious enterprise by the name of Standard Shop in Model Town, Delhi. With the advent of time and store's popularity augmenting by leaps and bounds, Standard Men's was launched in late 1990's which indulged in apparel and accessory requirements of the metropolitan men.
Both the showrooms embellished and augmented in space and merchandize after the year 2000 and have now matured into all-encompassing and most preferred family store chain which spans across four showrooms across Delhi.

From Director’s Desk

The quality mission of Stanmax is to continuously improve the customer experience at all its stores worldwide. Every initiative at Stanmax – from corporate to store is precisely aligned to deliver that goal. To ensure that it is properly guided Stanmax has developed a comprehensive Quality Management System to manage its entire chain, from its corporate offices to the showrooms. Our Company is technology oriented, and uses it to manage information flows with accuracy and accountability. The company continuously analyzes and responds to this information, making indicated changes that enhance the customer experience as are appropriate to each local market.

"We are glocal which means –we serve our customers by blending the global systems with the local flavours..."

Vinay Kumar Garg

Director

From Director’s Desk

Fashion trends are what we do best, so it should come as no surprise that we'll be doing the same this year and for many more years to come.
We focus on building brands with universal appeal. The core of each brand is created so as to appeal to a broad range of customers from different cultures, backgrounds and groups.

I hope you will find ways to implement them in your wardrobe without losing your own fashion identity. If we really think about it, the best fashion trend that will always be right every year is not to go overboard with the trends that are plastered in our faces everyday. Establish your own style that speaks volume to who you are. You know what looks good on you and what fits your body frame. The trick lies on how you would incorporate the trends without seemingly trying too hard to look like a model in a runway show or the magazines. Be trendy this year, or any year for that matter, but (ALWAYS) be true to yourself too.

Sanjeev Kumar Garg

Director

Our Vision

To become the leading and most admired retail chain globally, through constant endeavour to deliver quality services and merchandise.

Our Mission

Continuous and never ending improvement and innovations in our services, systems and merchandise.

Our Guiding Principles

At the heart of the Stanmax operation lie ten golden guiding principles:

Unity – among the brands, management, corporate culture and social responsibility enabling the company to exploit synergies, leverage resources and consolidate strengths.
Harmony – with our customers, employees, suppliers, communities and the environment.
Innovation – constantly, so as to remain relevant to our customers by anticipating observing, collecting data, gaining insights and experimenting.
Quality – without compromise, ever.
Focus – on our customers, people, products and services.
Fairness – to all stakeholders.
Honesty – in all our dealings.
Dedication – to our mission , objectives and ourselves.
Accountability – taking responsibility for our actions and ensuring that the organization as a whole learns from experience.
Partnerships – as the basis of the way we work with all people while aligning the incentives accordingly.

Franchise

What does it take to become a Franchisee?
Essentially, we at Stanmax look for highly motivated organizations or entrepreneurs with a sincere commitment to building a retail brand in their territory.

More specifically, we believe that to succeed in the franchise business one needs to have the ‘3-Cs’ – Capital, Commitment and Competence. And the same applies to all who are aspiring franchisees.

Capital: Capital is a key ingredient needed to roll out enough stores and to create a brand presence in the market.

Commitment: The commitment to succeed is another vital ingredient. Retail is an arena that requires managerial attention, a mid-term to long-term horizon, and a daily focus on details to make sure customers are satisfied consistently.

Competence: It is difficult to execute even the best systems without competence. That is why Stanmax guarantees its system and training curriculum to develop managers for the franchisee. Following the systems is the most reliable formula for ensuring a high level of customer satisfaction and repeat business.

We believe in a win-win position for both the parties.